Senin, 23 Agustus 2010

The Origin of Wealth: Evolution, Complexity, and the Radical Remaking of Economics


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Eric D. Beinhocker
Harvard Business Press, 2006 - 527pages

In theOrigin of Wealth, Eric Beinhocker offers a thorough and convincing new way to think about economic growth and business management. The author begins by exploring the roots of modern economic theory and ultimately declares it outmoded and wrong. Instead, he suggests, markets and growth can best be explained by drawing on the emerging field of complexity economics: the study of markets and social systems as complex adaptive systems. Although biological metaphors in business have become familiar (i.e., organizations are living organisms), Beinhocker moves beyond metaphor to explain the revolutions in science that will inevitably change the way we think about economics, competition, and business. TheOrigin of Wealthraises important questions such as: How can one create strategy in uncertain and fast moving environments? Why is it hard for large organizations to be innovative and how should we organize for better results? What role should governments play in this new era?Here's what peer reviewers have to say:"a tour de force....The value in this book is not novelty per se, but rather that it combines, synthesizes,a and (wonderfully) elucidates important ideas....The title is very ambitious but the book lives up to the challenge.""an impressive body of work. very well written and engaging....offers a more sophisticated and better informed perspective...than provided in earlier popular accounts."

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